Brand
Logo, colour and print.
Two parent colours, one shape. Everything here is free to use for writing about us or integrating a Dhuri product.
Logo
The Dhuri family D, split by the roof ridge, in the two parent colours: saffron above, ink below, the sun on the ridge. Products keep the shape and change colour only.
- Clear space of at least half the mark's width on every side.
- Never change the D, the ridge angle or the sun. Never stretch, rotate or outline the logo.
- Do not place the colour logo on saffron, or the ink logo on a dark colour. Use the matching version below.
Colour
| Colour | Hex | RGB | CMYK* | Nearest Pantone |
|---|---|---|---|---|
| Saffron | #FFB81C | 255 184 28 | 0 28 89 0 | PMS 1235 C |
| Ink | #0B1020 | 11 16 32 | 66 50 0 87 | PMS Black 6 C |
| White | #FFFFFF | 255 255 255 | 0 0 0 0 | n/a |
| Dhuri One indigo | #4338F0 | 67 56 240 | 72 77 0 6 | match by swatch |
| Dhuri Gateway emerald | #00A878 | 0 168 120 | 100 0 29 34 | match by swatch |
| Dhuri Commerce lake blue | #4A78E8 | 74 120 232 | 68 48 0 9 | match by swatch |
T-shirt printing
The logo is built for screen printing: two spot colours or one, flat fills, no gradients, no transparency, and the wordmark converted to outlines so no font is needed.
Which file
| Garment | Files (SVG) |
|---|---|
| Two colour, light garments | Mark · Logo |
| Two colour, dark garments | Mark · Logo |
| One colour, black | Mark · Logo |
| One colour, white | Mark · Logo |
| Ridge graphic, three product colours | Light garments · Dark garments |
Brief for the printer
- Method: screen print, plastisol or water-based. Spot colours, not four-colour process, so the saffron stays bright.
- Dark garments: print a white underbase under the saffron so it does not go muddy. The white parts print as white ink.
- Size: left-chest logo 8 to 10 cm wide; full front 25 to 30 cm. Do not print the mark below 15 mm wide.
- Artwork: keep the SVG vector. The ring around the sun is a real gap, not a white line. The ridge graphic uses strokes; expand them to outlines in your artwork software before separating colours.
- Garment colours: white, cream, sand, light grey: use the light files. Black, navy, charcoal, forest: use the dark files. Avoid saffron or orange garments.
- Proof: approve a physical proof against the saffron swatch before the full run.
Correspondence
Tell us what you are building.
Sign-in, payments or point of sale: one message to a real person.